Storytelling

Share This brings up a topic relating to the importance of storytelling in a campaign.  When working in public relations, it is important to learn how to tell a story.  People don’t want to simply read the facts about a product or business because that is boring.  Let’s face it, people want to be engaged and excited about what you’re promoting.  Consumers want to learn about the brand and what they stand for as a business. 

Storytelling can be difficult if you don’t practice and develop the skills necessary to be great.  Developing this skill takes a large amount of time.  In order to be a great storyteller, it is imperative to gain knowledge about the subject matter.  This requires research of the product and business to develop an understanding of the brand that is being promoted.  Also, information about the customer is important in order to understand the demographic you want to reach through advertising and marketing.

Because the use of social media is growing, professionals will want to use the public to aid in their storytelling technique.  By using the public and their experiences, one can make the story real for individuals.  Everyone enjoys a good fairy tale, but they also want the necessary information about the brand.  People will be able to relate to information if they see a connection of the product to an actual consumer.  Because of this, it makes it real and understandable.  Consumers like the truth about a product and don’t want to be given irrelevant or false information.  In this technological age, everyone has the power to look up facts and information.  By being truthful and engaging in an advertisement, a consumer is more likely to buy into a specific product.