Books Completed

Throughout my social media class at Ohio Northern University, I have read a few books.  Each book looked at the various aspects of social media and the importance of utilizing this tool.  Social media is a growing topic and is becoming very prevalent in society today.  After looking at the books we utilized for class, “Real-Time Marketing & PR” by David Meerman Scott was probably my favorite.

While reading this book, you learn the importance of using social media in real-time.  People are constantly using technology so it’s imperative to respond with speed and accuracy.  This book gives great examples to illustrate this point like the incident with United Airlines.  Because of the examples given, I was able to understand the concepts and make connections throughout reading. 

Many textbooks I use for college are simply a reference guide due to the complexity of the language.  However, this book is easy to follow and gives practical advice for anyone wanting to utilize social media.  Graphics are used when applicable which also led to a fast and easy read.  Overall, I enjoyed this book the best.  It gives great insight into the social media world and the importance of speed and accuracy in this technological age.