Ohio Northern University (ONU) is participating in the KIND
campaign. A public relations (PR) group
at ONU is in charge of promoting the brand, as well as creating activities to
bring more awareness to the various products.
If you don’t know, KIND is a brand of snacks that are wholesome and
delicious. They are made from gluten
free ingredients and are a healthy option when choosing a snack. It is important to keep in mind that ONU is a
college campus with busy college students.
We don’t always choose the healthiest snack because of our hectic
schedules and time commitments. With
KIND, it is easy to grab the snack when you are leaving for class and put it in
your bag for later consumption.
The PR group at ONU has been holding a variety of events and
presentations in order to bring awareness to KIND. They have talked to numerous teams including
football and cross country. At these presentations,
the PR group talks about the healthy options available and shares fun facts
about being healthy. In addition, a
selfie contest has begun throughout campus.
You need to take a selfie with a KIND product and post it to twitter
using the hashtag of #KINDbears. In
addition, you need to tag @KINDsnacks in your post in order to be eligible to
win. The random winner of this contest
will win a gift certificate to the ONU bookstore.
Celine- It is crazy how much this campaign is taking hold at ONU. I am on the Track team, so when I asked around to our fellow teammates on the cross-country team, a fair amount have heard about KIND prior to its presentation. When I heard about the selfie contest, I immediately thought that it is a brilliant PR idea. If the ONU group promoting KIND can market and communicate with the right groups, I am sure we both can say that the exposure gained will be exponentially valuable.
ReplyDeleteCeline, I feel like this campaign is getting bigger and bigger. More people have been asking what it's all about and I think that's the best way to promote a product. You want people to be talking about it. I think that they've decided to target student athletes because they know they probably eat the healthiest out of the majority of students. Once the athletes have adopted this healthy snacking habit, then maybe they can move on to students al over campus. If it becomes popular, then everyone is going to want to participate and try the snacks. The PR majors have been doing a great job promoting more exciting events. I hadn't even heard about the selfie competition, I think it's really cool! What a great way to get students eating better!
ReplyDeleteCeline- I feel like the KIND campaign is continuously growing on Ohio Northern’s campus. I have seen members of the KIND team presenting to various organizations on campus and passing out KIND bars. By heavily promoting KIND snacks, I bought my first box of KIND bars. I tried the Caramel Macchiato flavor and I was not disappointed. The ONU KIND team has influenced many other college students to be more kind to their bodies by choosing KIND snacks.
ReplyDeleteCeline -
ReplyDeleteI feel that the students involved in this campaign have done a great job with making KIND snacks known, especially by attending sports practices and dance classes. Being an individual who already enjoyed KIND snacks, it is cool to see something promoted that I already enjoy. Overall the ONU team has done a great job of telling us why KIND snacks are not just good for us, but also why we need to be kind to our body and think about the food that we are putting in it.