Social Media and Public Affairs

As I finish reading Share This, the idea of using social media with public affairs was brought into light.  Social media is being integrated into public affairs more frequently than ever before.  The main reason for this is because people spend their free time on social media sites.  People are constantly checking Twitter and Facebook when they have a chance.  I am one of those people checking Facebook during my breaks between classes or when I need a quick study break.  It is a quick way to catch up on what is happening in the world, as well as my family and friends. 

In addition, social media allows relationships to be developed.  Higher engagement can be seen because people are always on these channels communicating in real-time.  This makes social media a preferred route of communication over traditional methods.  These traditional methods can be proven effective.  However, they can take a great deal of time and work to find the correct answers.  Journalists and policy makers can utilize social media as a source of information.  For instance, journalists can use posts from individuals to enhance their stories, whether it be pictures or quotes. 

Even though social media is a great tool, one must be ready for the comments and criticism that can be posted to the site.  For example, during public speeches people can tweet their views on the issue and criticize the official.  This can be seen during political campaigns and debates.  Individuals have the ability to look up information about the argument, and then post their findings.  When using social media in public affairs, it is imperative to be prepared for these circumstances and know how to respond.  Everyone has the right to an opinion, so one must be open to the criticism that can be received.  Social media is a great tool, but you must be prepared and open to whatever might get posted.